It is not always easy to expand your business into a new market,
especially if it is a very different one.
You have to face barriers of all kinds,
from languages to cultures,
from business environment to cost of entry,
from local government policies to industry regulations.
You also have to overcome difficulties of all kinds as well,
to try to build brand awareness and establish effective connections with your customers,
even though the traditional distribution model does not work very well.